You can easily get confused by all the search engine optimization companies and SEO experts that offer
SEO services. It’s hard to know who to trust or what should be included in a SEO proposal. I’ll try to clear up some of this confusion in this post

What a SEO proposal should include:

SEO objectives

Site Analysis

Keyword Research

Competitive Analysis

SEO Copywriting

Creation of Meta Information

Site Map Creation

Link Popularity Building

Web Site Load Time and HTML Validation

Downloading and Uploading of Web Pages

SEO objectives

Increase your search engine presence, rankings, no

of visitors and ultimately the sale of your products.

Site Analysis

An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines.

Based on this analysis the proposal is adjusted to include the necessary work to be done.

Keyword Research

One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

Competitive Analysis

By reverse engineering your competition we can come up with a strategy that will help to get your site ranked for the same keywords. All we have to do is better then they are to beat them.

SEO Copywriting

SEO copywriting is so over used that it almost becomes a verb like Google. What it boils down to is that you have to write relevant text that will sell your product. It’s just that simple! An example would be; if you’re trying to sell red balls you would build a page about “red balls”. Then you would write about red balls, when you write about red balls then of course your title would be “red balls” and Google will know your page is about – you guessed it, “red balls”.

Meta Information

Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. This in my opinion is one the most over used hyped up services in seo today. I believe the reason is because it’s not fully understood what meta tags really are. The reality of it is that they hold very little weight or importance in the big seo picture.

There are 3 types of Meta tags as far as search engine optimization is concerned:

Title tag:

The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrase that appear in the title of your page in the hyperlink listings on the search engine results. I include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page. Without this tag the search engines and most important, your customers won’t know what your page is about.

Meta description tag

This gives a short and concise summary of the content of your web page. The description appears in the Ses just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out

further. Each page must be customized so all your web pages will not have the same meta tag descriptions.

Meta keywords tag

Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some Search engines (not Google) so it doesn’t hurt to includes this tag. I include a number of meta keywords for you that are relevant to the content of your web pages.

Site Map Creation

The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu. An xml sitemap submitted to Google webmaster tools and the other 2 majors help in getting your new pages indexed quicker.

Link Popularity Building

Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only “incoming links” also called ‘one-way links’ or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them.

There are several ways of developing Inbound links.

Some of the techniques I follow in one way link building are:

a) Submitting to Free Directories

b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site.

c) Press releases

d) Article Marketing

E) Blog Commenting

SEO is not the end all beat all, there are tons of places to advertise online that can and will bring in paying customers. It all depends on how much time and work you want to pay for. Internet advertising is an ongoing affair. You should not think that once you get a first page ranking that it’s over and you’re finished. On the contrary, once you get a first page ranking for one keyword you should begin on the second while testing the first for results.

A good seo campaign should never be over, it should only get better with time, producing even more opportunity and income to get even better.