Category: PPC
Yahoo and MSN Do PPC Together
It’s getting closer, the msn and yahoo merger. The now have regulatory clearance that will let them work together to make it easier for us to use both properties to get some added ad exposure. Now we don’t have to have 3 campaigns, well not now, but soon. they’re talking about the end of the year for a goal to get the deal finished. This is good for those of use using more than just Google to advertise. With these two properties combined that will give a huge second advertising source.
PPC For Quick Results
for market research.
Undoubtedly, you heard several horror stories about the PPC process, but with my expertise you have nothing to fear. I’m well trained in this technique and when done correctly PPC is ideal for getting the ball rolling. You’ll find that the return far exceeds the investment.
Getting Results
Ultimately our goal is to achieve good standing in the Organic (free) listing. Not only are there no extra fees for listing, but it’s a much more targeted approach that yields quite a bit of traffic. Getting ranked in the search engines is great but it does take a while, a while meaning about 3-6 months per keyword depending on competition. Because of this we don’t want to jump in and just optimize any old words just because you want to be first in the results. We have to know which words are going to drive the traffic to your site that will create revenue for your company. Once we know this then we can start working on the organic listing which are free. This will cut down on your advertising expense while increasing traffic to your site.
