for market research.
Undoubtedly, you heard several horror stories about the PPC process, but with my expertise you have nothing to fear. I’m well trained in this technique and when done correctly PPC is ideal for getting the ball rolling. You’ll find that the return far exceeds the investment.
Getting Results
Ultimately our goal is to achieve good standing in the Organic (free) listing. Not only are there no extra fees for listing, but it’s a much more targeted approach that yields quite a bit of traffic. I’ll work hard to optimize your potential and get people talking about your business. With my service you’ll get the exposure you need with a company you can trust.
Many companies claim an ability to “trick the search engines” into putting you at the front of the line. I know search engines and there are no such trick that will optimize your search potential instantly. With me you’ll find no “tricks” only proven techniques that I’ve developed over my years of SEO experience that will get you the hits you need. I can help you build a good foundation that won’t crumble under the ever changing landscape of the search engine industry. My Search Engine Optimization stands the test of change and no matter the landscape I guarantee you will always remain in good standing with my service. You don’t get to the top of the list overnight. No matter what other companies may promise there is no way to shoot to the top in the blink of an eye. The SEO process takes time, but I will be by your side every step of the way to ensure that you get the most out of your website and procure your spot as the first result for all major search engines.
Matt Cutts talks about how easy it is for Google to find you. I’ve always said seo is not particularly hard but it is time consuming. If you make more money running your business, you might want to think about letting someone else do it, if nothing else just to get it done and working for you.
You can easily get confused by all the search engine optimization companies and SEO experts that offer
SEO services. It’s hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking
for SEO services. I don’t profess to be a search engine optimization expert but have attained top rankings for my own site plus some of my web site design clients.
What a SEO proposal should include:
SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking
THE PROCESS
The process will differ for new sites versus established sites.
SEO objectives
Increase your search engine presence, rankings, no
of visitors and ultimately the sale of your products.
Site Analysis
An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines.
Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.
If I design the site all these factors are already taken into consideration (which makes it much easier). An established site that’s already indexed by the search
engines will need to be thoroughly analyzed for errors before optimization can begin.
Keyword Research
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant customers come to the site leading to an increase in
conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
Competitive Analysis
This is for better search engine ranking performance. I study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. I analyze your current meta tags and recreate them based on the keywords I have researched. I also analyze your recent web site stats (if you give me access). I can then see how many visitors you are getting, where they are coming from and what keywords they are using.
SEO Copywriting
SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while
remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. I direct targeted traffic to your site, ensure they are provided with the specific information and hence increase sales for you. My
copywriting services include modifying your site headings, HTML text, layout, design and even images where needed.
Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
Creation of Meta Information (title, description, keywords)
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.
There are 3 important types of Meta tags as far as search engine optimization is concerned:
Title tag:
The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrase that appear in the title of your page in the
hyperlink listings on the search engine results. I include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.
Meta description tag
This gives a short and concise summary of the content of your web page. The description appears in the Ses just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages will not have the same meta tag descriptions.
Meta keywords tag
Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some Ses. I include a number of meta keywords for you that are relevant to the content of your web pages.
Site Map Creation
The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu.
Link Popularity Building
Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can
establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only “incoming links” also called ‘one-way links’ or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them.
There are several ways of developing Inbound links.
Some of the techniques I follow in one way link building are:
a) Submitting to Free Directories
b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site.
c) Press releases
d) Sending requests to established sites explaining about the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. I provide reciprocal link building services to increase the link
popularity of your site.
Web Site Load time and HTML Validation
Some sites won’t perform well if they are slow loading.
Search Engines don’t like sites which take a lot of time to load. They sometimes ignore these sites and place them lower than fast loading sites in their index. Reasons for slow load times include html errors and bad image
optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. I will check your site’s load times and make the necessary changes to the html where necessary.
Downloading and Uploading of Web Pages
To make the necessary changes to your site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server.
Search Engine and Directory Submissions
Your site is submitted by hand to all the major search engines, directories and some specialized directories. Not all Ses and Directories have the same rules for submission, therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.
Browser Compatibility and Resolution Checking
People view sites in different browsers and at different resolutions. I make sure your site can be viewed in all the major browsers and in the most common resolutions.
Adjustments will be made to the site’s code where
necessary.